Fact from Fiction Myths in Selling Your Property

Can you sort fact from fiction when it comes to selling your home? Let’s look at the top 6 myths to be aware of when it comes time to sell your home.


UNIQUE marketing brings higher prices   

In fact, marketing is about attracting a buyer, it doesn’t change the market value of your home.  While unique marketing will capture the attention of more people,  it won’t sell a property which is overpriced to begin with.

The price should allow for NEGOTIATING room    

In fact, trying to create a lot of negotiating space will result in you never having the opportunity to negotiate at all.  When a property is priced too high buyers and their realtors will wait for it to reach an acceptable place.  Work closely with the Richardson Team to understand how to price your home based on what you feel will be an acceptable offer.

A QUICK offer means the property was priced TOO LOW

In fact, once your home is listed, it is put in front of  thousands of buyers and agents via websites and realtor.ca.  These buyers  may have been watching for the perfect home for a while.  With the right price, buyers will be excited and show their interest immediately.  The key is finding a Realtor who can price your home without leaving money on the table.

WAITING LONGER makes better offers appear


In fact, this is the opposite of the truth.  The longer your home stays on the market, the more the buyers will wonder what is wrong with it.  A general assumption is that the longer a property is listed, the more negotiating room there will be.  Homes sell for the most when they are on the market less than 30 days.

We need just the RIGHT BUYER

In fact,  the market value is based on supply and demand.  For a buyer to go outside the norm and make an offer far above market value is not normal.  It is not a sound financial decision.  Even so, if the buyer does make an exceptionally high offer, it is still subject to the lender’s evaluation.  Lenders will complete an apprisal and deny a mortgage loan on a property that is priced well over market value.

ASSESSED value REFLECTS market value

In fact, assessed values rarely reflect the market value of a property.  Assessed values are often used for establishing taxes, or for the lender to determine the value in order to assess the viability of a loan.  Again, it is the market that will determine the price of your property.



JayReady to List Your Property?     Call the Richardson Team!  We are a team of dedicated, experienced, full time, waterfront experts, with results that stand head and shoulders above the competition.  Call/text  or email Jay Richardson  (705) 571-2118 to arrange for a written value analysis of your cottage.  Our proven gold standard marketing program will help  you achieve the sale of your cottage for the most amount of money in the least amount of time.

Don’t miss out on your opportunity for The Richardson Team to showcase your property at the 2017 Spring Cottage Life Show!

We just wanted to thank you for all your assistance in selling our property.   We honestly never expected that we would be able to sell these properties as quickly as we did which was due in no small part to your advice and guidance through the entire process.   We will certainly recommend your agency to anyone that we know who may be selling or looking for property in the Muskoka area.  ~ John & Joanne P.

 “We have bought and sold many times over the years and have experienced both professional and unprofessional Realtors®. Jay is the consummate professional. She went about the sale of our property as if it were her own. She is honest, hardworking, conscientious and we enjoyed working with her. If you chose Jay, you will be very pleased with her professionalism and dedication to helping you buy or sell. We highly commend and recommend Jay Richardson. Thank you Jay! You made the selling of our property a very positive experience.” ~ Dale A and Joseph P.

What a memorable Family Day! Thank you sincerely on two accounts. Firstly, thank you for the quick sale of our farmhouse. Three weeks from listing to a SOLD sign has got to be a bit of a record! You were beyond professional throughout the process and were more than helpful every step of the way. ~ Michael & Susan L. 



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